Running a business is about more than just providing quality services and goods to your customers, it’s about building a relationship with the public in such a way that your business’ brand and identity stands out. This identity is as important to your staff as it is for your customers, and helps keep the goals of your business in line with its identity. So without further ado, here are a few of the reasons why having a corporate uniform for your business is a necessity.
- Making your staff feel like part of the family.
Sir Richard Branson once said that taking care of your employees is far more important than taking care of your customers. If your employees are motivated and well looked after, they will feel that it is their professional duty to ensure that your business excels. Getting your employees to share the same motivation for business as you do is not always an easy task, but a good manager knows that making them feel personally responsible for the success of the firm is a great way to motivate them.
One of the best ways of doing this is by making them feel like they are part of your business family, which means giving them a way to identify with your business which goes beyond the basic need for an income. Corporate uniforms are a fantastic way to give them this connection with your business by making your staff feel like they are a crucial and proud part of your company. Wherever your staff goes, they can proudly display that they are a professional part of your enterprise, which will lead them to take your business’ best interests to heart.
- Crafting your company’s identity
People tend to prefer doing business with firms that seem well established, and this means that they will trust those companies that have a strong corporate identity which is easily recognisable. Branding isn’t just about packaging, colour schemes and logos; your staff and their appearance are an integral part of your brand, and having uniforms to reinforce this notion ensures that your brand is crisp and clean.
This will create an image of your business as one that offers uniform quality in products and services and a feeling that careful attention to detail has been paid to every aspect of your business, making your company seem like a trustworthy and cohesive whole.
- Consider the advertising benefits
Uniforms are also a clever means to conduct affordable advertising. Besides being motivational for your staff and comforting for your customers, uniforms can be an excellent way to spread you company’s image through the market. Staff that are seen out and about in uniforms is as good as having a billboard up. An easily recognisable uniform will spread the word very effectively, especially if the uniform has some kind of contact information in the design. It’s a bit like the human equivalent of putting branding on a company car. This is particularly useful if you have sales reps or technicians who move around a lot. Getting your brand out there is a constant struggle for most businesses, but for those who have enlisted in the use of uniforms, a lot of the advertising work does itself.
In fact one could even say that this is a more effective method of creating brand awareness than traditional advertising mediums. Too often billboards, flyers, TV ads, and internet sites are quickly looked past by potential customers who have grown weary of ‘in your face’ advertising campaigns, and it is with these people that traditional advertising can actually have a repulsive affect towards your company. Showing your customers a human connection to your brand, seeing it represented by a person and not an impersonal sheet of paper or a scripted television advert, gets the message across far more subtly, which is a great way to send a friendly message to potential clients who are critical of advertising campaigns.
It’s the advertising with a human face that sells the brand, especially in a society where people have come to feel overwhelmed by the media.
So to grow your business through your corporate identity, think about using a uniform that expresses to the public and your employees a little something about who your company is and what it can offer. Doing this can boost the productivity of employees who identify personally with your brand and will serve to communicate it to the public.
What do you think? Are business uniforms helpful? Chime in in the comments below!