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Over at Wright Administrative Solutions, LLC, we’ve seen a HUGE increase in clients reaching out for assistance in creating their email campaigns.
Why is this?
It’s simple. Bloggers and business owners alike are beginning to realize that email campaigns provide a GREAT opportunity for growth, sales conversion, and building overall rapport with clients and prospective clients. If all of this seems over your head, you’re not alone. Below, I’ve included all the info you need to begin launching your very own email campaigns!
Types of Email Campaigns
RSS Feeds –
RSS Feeds pull data directly from your site, allowing you to frequently update readers without the need to manually create and send out an email. While RSS Feeds are great for sending post updates, they can be plain and by default lack images. I personally use a WordPress plugin to ensure my featured images are being included in each and every RSS Feed Post.
RSS only programs like Feedburner allow you to send out your RSS Feed to readers/clients daily, but lack the design features customarily provided by the email campaign providers listed below. Not saying Feedburner isn’t beneficial in setting up your RSS feeds, it’s great. I just suggest using it in tandem with a service provider below to increase visual appeal, tracking, and expand your options for email marketing as a whole.
Custom emails are great in that they make your email more personal. You also have the option to add ads to your email, and choose which material you would like included in your email campaign. While the time requirements for this type of email are much higher, the return on investment makes the time spent well worth it. You may want to consider hiring a VA to handle this task for you, so that you can remain focused on other task.
Email Campaign Providers –
Below are a list of email campaign providers that I’ve worked with, along with some of the pros and cons of each.
MailChimp– I currently use Mail Chimp and LOVE it. I feel it combines the ease of use of Madmimi with the professionalism of Aweber and Constant Contact. If you have a small subscriber list, you can use Mailchimp for free! There are also packages available for larger clients, or those needing auto responder functionality.
Click here to sign up:
Constant Contact- Constant Contact’s email campaign packages begin around $20 per month, and are great for larger business and/or corporations. I found it to be an unnecessary expense for my much smaller blog. The great thing about them, however, is their customer service! Constant Contact has the best service I’ve seen amongst all of the email campaign providers.
Madmimi– If you require a simple, easy to use template without a lot of extra design features and functionality’s, Madmimi is for you. Their free version is great for beginners, and allows you to begin working on your email campaign skills with great ease.
Aweber- Aweber, like Constant Contact, does not have a free version. Their packages begin around $15 (you can try it out the first month for just $1). One great benfit of Aweber is that they offer tons of templates to get you going! You can choose to use predefined templates, or create your own from scratch.
The email campaign you decide to use is completely up to you, just be sure that you have one! Without an email campaign, your company is missing out on a MAJOR opportunity for growth and revenue.