Most of us can spot (and avoid) a hustler from a mile away. The man on the corner who’s always pushing pirated DVD’s and fake Jordan’s on you, or the annoying friend on FB who is always trying to get you to join some type of pyramid scheme guaranteed to make you a millionaire overnight. Whatever the case may be the fact remains; no one likes to be hustled. My definition of hustling is any activity that makes you feel pressured to buy, join, or participate and leaves you feeling regretful afterwards.
The regret can come from a lot of different reasons. Maybe your never really wanted the product, but you felt like you couldn’t say now. Maybe you realized afterwards that the product wasn’t really the one you desired, and given more time you could have made a better decision and purchase overall. Or maybe you were misinformed about the product, only to find out about the “fine, fine” print afterwards. Any of these reasons can lead to not only regret, but anger and dissatisfaction as well.
By the time we reach adulthood, most of us have learned to avoid certain undesirable situations if nothing more than to maintain our own inner peace. When we feel hustled, we are more likely to avoid that person in the future than to go back and explain to them why we feel the way we feel. This is why it is SOO important that you don’t make your clients,fans, or anyone you do business with feel hustled in any way. Not only are they almost guaranteed to never return to you, they will also try to save their friends from the regret a transaction with you brings about.
[Tweet “All Money Ain’t Good Money!”]
The simple fact of the matter is, all money ain’t good money. While you may have earned a few quick dollars in your pocket, you missed an opportunity for future business which would have likely brought a much larger return on investment. Your business is your day to day grind, and few hustled dollars here or there won’t keep it above water. You also missed out on your future peace of mind. That’s because the most pleasant clients to work with are the ones who feel respected, valued, and appreciated. Customers who feel satisfied after an interaction with you are more likely to bring their hard earned money to you the next time around. They’ll also be recommending you to their friends, as they can feel confident that you will respect their time and hard earned money as well.
[Tweet “Your business is your day to day grind, and few hustled dollars here or there won’t keep it above water. “]
Slow down. Listen to understand, not to simply reply and close the sale. Give suggestions. Go the extra mile. Under promise and over deliver. Most importantly, BE HONEST! If you don’t know how to do something, or it isn’t in your scope of support let your clients know. Their trust will pay off far greater in the future than the free dollars you could have hustled up misleading or misguiding them.
[Tweet “Their trust will pay off far greater in the future than the free dollars you could have hustled up misleading or misguiding them.”]
As always, comments and feedback are welcome!
Thanks for reading!